Scope
Marketplace: Amazon
Geography: United States (US) only
Campaign Types
Automatic Campaigns
Utilize Amazon's algorithm for automatic targeting
Ideal for new brands starting to create Marketing Campaigns on Amazon
Manual Campaigns:
Keyword-based targeting
Ideal for brands that are adept with creating Amazon Marketing Campaigns
Key Features
User Interface
- Accessible through the goGlocal app
- Intuitive design for easy campaign management
Campaign Management
- Creation of new campaigns (automatic and manual)
- Editing existing campaigns
- Pausing or terminating campaigns
- Budget allocation and adjustment
Performance Tracking
- Real-time reporting on key metrics
- Customizable dashboards for data visualization
Benefits
Simplified Amazon Advertising: Easy access to Amazon's advertising platform through a familiar interface
Time Efficiency: Streamlined process for campaign creation and management
Flexibility: Options for both automated and manual campaign strategies
Reduced Training Needs: Simplified interface compared to native Amazon tools
goGlocal Self-Marketing Module vs. Amazon Marketing Module
To better understand the advantages of the goGlocal self-marketing module, here's a comparison with the standard Amazon marketing module:
Ease of Use: goGlocal's module offers a more user-friendly experience, especially beneficial for brands new to Amazon advertising.
Simplified Learning Curve: The streamlined interface and processes can help brands get their campaigns up and running more quickly.
Expert Support: Dedicated support from goGlocal can lead to more optimized campaigns and better ROI.
Cost Optimization: While both platforms use Amazon's pricing, goGlocal's expertise can potentially lead to more efficient ad spend.